Do you want to sell your goods by using a door to door service or want that your brand gets promoted while you are resting on your couch? Pinch yourself. It is not a dream. This is real in today‘s world of digitalization. Digital Marketing includes all the procedures of marketing but on an online medium. Digital marketing is almost the same as online marketing is. It includes all the efforts of the advertiser using an online platform. They advertise their brands and promote them with one very possible tool online. Their advertisement takes place on search engines, Youtube, social media platforms, emails, etc.
As every traditional sect of the society has converted to the virtual medium, the art of marketing is also tested online. Marketing is basically a procedure where a brand or a product owner promotes its product. It can be done in two categories-
1- Traditional Marketing– In this type of marketing, the promotion of a brand is done.
2- Online Marketing– In this, brand promotion is done digitally.
While traditional marketing has limited geographical access, digital marketing leads the marketer to a global platform. He has access to promote his brand on a global level viz. to different countries and continents. You can use images, content, video clips, etc to give the advertisement for your brand. At this stage, digital marketing has become a necessity of every entrepreneur because of the decreasing popularity of traditional offline marketing. This kind of marketing has many strategies to develop his business. The marketer could be experimental, curious, and have an opportunity to add a charismatic content to the promotions so that the customers could attract.
It includes so many tactics that a marketer can apply in his marketing strategy. From the website to online advertising, email advertising, social media advertising—and a huge spectrum of tactics under the umbrella of the Digital Marketing System.
For example, a CONTENT MARKETER will promote using blog posts, website content, articles, and can publish online brouchers. A SOCIAL MEDIA MARKETER can use social media posts for marketing and promote his brand. An EMAIL MARKETER can use email for marketing. He could send emails to the customers personally so that they can take an interest in his brand.
Digital Marketing Courses
Digital marketing is almost the same as online marketing is.It includes all the efforts of the advertiser using an online platform. They advertise their brands and promote them with one very possible tool online. Their advertisement takes place on search engines, Youtube, social media platforms, emails, etc.
While traditional marketing has limited geographical access, digital marketing leads the marketer to a global platform. He has access to promote his brand on a global level viz. to different countries and continents. You can use images, content, video clips, etc to give the advertisement for your brand. At this stage, digital marketing has become a necessity of every entrepreneur because of the decreasing popularity of traditional offline marketing. This kind of marketing has many strategies to develop his business. The marketer could be experimental, curious and have an opportunity to add a charismatic content to the promotions so that the customers could attract.
It includes so many tactics that a marketer can apply in his marketing strategy. From the website to online advertising, email advertising, social media advertising—and a huge spectrum of tactics under the umbrella of DIGITAL MARKETING SYSTEM.
There are plenty of courses you can choose to study digital marketing.
1- SIMPLILEARN’S DIGITAL MARKETING PROGRAM– It provides the students with the Master’s program which can help immensely in taking ahead with digital marketing. It gives you in-depth knowledge of every feature of digital marketing. It also gives the OMCA – Online Marketing Certificate associate.
2- Coursera Digital Marketing Specialization– It is a beginner’s course. It also teaches every topic of digital marketing including 3D printing.
3- Udacity Digital Marketing Nano degree– The course includes all the marketing fundamentals as its part. You can take the full feature course or you can take the individual course of a particular topic.
4- SIMPLILEARN ADVANCED SEO PROGRAM– As SEO is the basic requirement of the digital market. Thus this course provides you the basic SEO guide. Its basics, tools, implementation, etc.
There is a huge guide on GOOGLE to learn online marketing. These courses are absolutely free and they provide you the certificates by
using which you can get internships of marketing. The courses are absolutely free of costs and there is no foundation on anyone for applying for theses courses.
1- DIGITAL MARKETING COURSES– It is really a good information course about digital marketing. You also get a free certificate after completing the course. The details is given on google. Firstly you have to sign in in the course by your google account. After the course, you will get an exam to check your knowledge. If you get qualified then you will get a certificate for the course.
2- Adwords Fundamentals Course– This course basically gives you the idea of advertising. Learning the advertising art in marketing is very necessary. As if you know to promote a product then you can get the jobs for marketing.
3- Search advertising Course– This course gives the guide for using Google advertising tools.
4- Mobile Advertising Course– It provides the basic study for advertising the brands and implementing marketing using your smartphones. It also provides the certificate after the completion of the courses.
Digital Marketing Agency And Companies
There is a huge number of digital marketing agencies. Here is the list of the top ones-
1- Rise Interactive-$50-$99/hr Chicago
2- Hop Online $50-$99/hr Bulgaria
3- Web Mechanix-$100-$149/hr Columbia
4- Fuel Online-$150-$199/hr NY
5- Promo do-$50-$99/hr Lincoln
6- Socially Infused Media- Canada
7- Webchutney- India
8- Phonetics- India
Digital Marketing Service
2- Content Marketing
3- Social Media Marketing
4- Pay per click marketing
6- Native Advertising
7- Marketing Automation
9- Online PR
10- Inbound marketing
11- Sponsered content
12- Radio Advertising
There is a huge employment opportunity in the sector of digital marketing and one can choose any field he is comfortable with.
Digital Marketing Strategy
The strategy is synonymous with the plans required to complete any task. Some basic strategies the marketer should apply while marketing digitally. These strategies include Develop a customer hold Have the perfect knowledge of the field and then you can exactly work upon those areas. Evaluate your income, investments, and profits. Run campaigns Know the tools you are working with many more. The key point is that you should work on the foundation very excellently.
Masters In Digital Marketing
It is a graduate degree that gives the students a complete guide of marketing. They teach you the fundamentals of marketing. They give students not only the overview but also the in-depth knowledge of digital marketing, brand advertising, and the tricks for making a better living in this marketing sector.
Social Media Marketing
Social Media Marketing technique which includes the sales via a social platform viz. Facebook, Instagram, twitter, etc.
Basically this is the strongest pillar of the digital marketing system. As the users of social media are increasing at a great pace, this is
proven very helpful for marketers to promote their brand and products. we deeply discussed here- The ultimate guide to social media marketing
Freelancing is basically an online business these days. In this, the workers ask for their job via an online medium. They work from home with their clients on a project basis. The freelancers complete their given projects and they get their payments. There is a huge category of skills that define freelancers. Freelance marketing, freelance web designing, freelance writing, etc. The freelancers get their jobs on a different platform. Either they can apply for their skill on social media sites. They can also get their work by building their profile in different freelancing apps. There are some popular websites that basically had two category users. One who does work and another who hires these workers. The name of the websites are mentioned below-
Marketing4.0 is a 5-star rating book by the author Philip Kotler. Philip is the professor of International Marketing at Kellog School of Management. The main idea of this book is “Moving from Traditional to Digital”. This book is much needed by the next generation of marketers. This is a handbook written by the top-notch marketers and gives the beginner a full guide to the learners who want to give a good time to marketing. This book not only tells you about the cursors of marketing but also makes you worth for leaving your traces on the sand off time. It also helps the students who are not from the business background to pursue their careers in this golden field.
Marketing is the art of advertising. Thus, in this era of digitalization, marketers should change their marketing strategies. They should also enter the mode of virtual marketing using their internet connections. There is a good chunk of the freshers who are sitting at their home to help you with their skills to polish your marketing. Just Google them and hire them. Digital marketing improves content performance. It is cost-effective as you only need the internet connection as the basic prerequisite. It provides better revenue rates as the extra efforts of service and transportation are void. Build your business on a global level.