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Email Marketing : A complete Guide

Email Marketing : A complete Guide
Written by Faruk Ahmed

How to do email marketing?

 First, you should create an Email Marketing Strategy.

Remember that you’re each customer gets a minimum of 121 emails per day. Os if you don’t develop a strategy then your email will get somewhere lost in them.

So I’ve broken down a few simple steps to elevate your email marketing strategy.

Think of the following steps as an example for your email strategy.

  • 1. Define or identify Your Audience

Remember that an effective email is a relevant email. Like everything else in marketing, start with something called buyer persona, know what they actually want, and tailor your strategy with your customer needs.

2. Build Your Goals

Before you come up with your campaign goals, first gather some context.

3. Create a Way that People would Sign Up

So now you need people to send emails. Isn’t it? An email list is a group of users who have given you permission to send them content or services or relevant products.

Don’t be discouraged if your email list is small in the beginning. It will take some decent amount of time to build. but In the meantime, treat every subscriber as a king and make them a priority and am sure even that small list will have a big impact.

4. Choose an Email Campaign

Email campaigns are of different types and it’s a tiring job to decide which to choose…isisisisn’t it? Do you send a weekly newsletter? Should you send out a new product launch announcement?

These questions are like corona to every marketer. The answer is very subjective. You can start by learning about the different types of emails that exist, then decide the best type for your audience based on your niche.

5. Make a Schedule for it

Decide how often do you plan to contact your list, inform your audience beforehand so they know what to expect from you, and stick to a consistent schedule to build the trust,  so they don’t forget about you.

6. Measure Your Results more frequently

As marketers, we measure everything. Showing great attention to every key metric will help you make small changes to your emails that which will yield large results for your business.

Now that you understand the steps to creating an email marketing strategy, let’s go through some email marketing tools.

 Email Marketing Tools

You can also communicate with your customers about your products, services, and anything else that adds value to their needs. Here are the best email marketing tools to make sure you hit your target every time.

If you have decided that professional email marketing software is your best option, you should start building your email list right away. You can create professional marketing emails that appeal to and enlarge your target audience with a simple drag-and-drop email builder. HubSpot offers a wide range of features – packaged email marketing tools that are reliable and suitable for the free growth of your business.

It is packed with powerful and unique features that help you quickly turn website visitors into subscribers. Although it is simple enough for beginners, it can be a bit tricky if you use advanced features such as lead funnels or integrate third-party apps. The majority of email marketing solutions are straightforward, but some have advanced features. WPForms can be integrated with the above mentioned good email marketing programs to facilitate your lead generation efforts.

Some of the best options offer round-the-clock support and include advanced features such as lead funnel, lead generation, and email marketing tools.

If you are a small business that sends a newsletter or email series to 1,500 people a month, you may be able to do this work manually, but you will need less sophistication in terms of automation and response. When you switch from one email marketing platform to another, look for a service that offers free migration. Email marketing tools must have a subscriber list that includes at least 10,000 people or more, not just a few thousand.

Once you understand what you’re looking for in email marketing software, we’ll take a look at the best tools available for the job. If you are handling a large number of emails, it is advantageous for you to choose email marketing software that allows you to send automated replies and summarize customer reactions into tickets. Sources: 5

With around seven million users worldwide, MailChimp is one of the most popular email marketing tools available today. It is the world’s largest free and open-source of email management software with over 1.5 billion monthly active users.

It comes with professional templates for email marketing strategies, as well as analysis tools that help your marketing get better over time. Marketers can achieve a lot with the free version of the tool, but it’s the paid plans that offer the most.

HubSpot is a marketing software platform that includes landing pages, email marketing strategies, and a variety of other marketing tools. Mailchimp can be integrated with most other popular marketing platforms and offers “A” and “B” test tools as well as a wide range of email and social media management functions. In addition to the email marketing tool, the software covers all other aspects of your marketing strategy, such as content marketing, social networking, advertising, content creation, and much more.

The email marketing module, which integrates with lead generation tools, features automated sending and dedicated email management, as well as a wide range of other features.

Sendinblue is a powerful email service provider that seeks to empower businesses to build better relationships through email marketing campaigns and automation.

Inwise enables companies to create engaging email marketing campaigns that customize the screen so that the news experience stays exactly as intended so that subscribers can open it from their PC, tablet or mobile phone.

Inwise provides you with all the tools you need to promote your brand while remaining a user – friendly and easy to use, with a wide range of email marketing tools to suit all your needs.

Use one of our free, responsive templates to create beautiful newsletters that work on mobile devices. Personalized email templates are also a good feature, as they make it easy to customize your content. To create personalized emails, all you need to do is use our built-in drag-and-drop builder.

Mailjet offers enough email marketing tools to help small businesses build campaigns cost-effectively. These tools offer a wide range of email campaigns, from simple to complex, with a variety of different email formats.

Good email marketing tools are at the heart of any successful digital marketing strategy. Email marketing software makes it easy to create, send, and analyze data from your campaigns. Finding the right email marketing tools is a big part of successfully reaching your target audience.

Email marketing techniques are often used to build consumer confidence, to build long-term relationships with those who buy from your brand, and use your services. Email marketing services are software that allows you to send messages about your business to potential customers and current customers with the ultimate goal of most: boosting your income.

They help you get messages directly into people’s inboxes, while lead generation forms help you collect emails and generate more leads. Email marketing tools help to promote your services and products via email and get your message directly into these people’s email inboxes.

Top 10 best free email marketing software :

 1)    Sender

 

  • Sendinblue

 

  • omniscient

 

  • SendPulse

 

  • Benchmark Email

 

  • MailChimp

 

  • Mailer Lite

 

  • Mailjet

 

  • Moosend

 

  • Zoho campaigns

 

What is email marketing automation?

 It’s a strategy that sees marketers send the triggered promotional emails to the subscribers on their mailing list.

Why should we use email automation for marketing?

 

  • It Creates segmented mailing lists

 

  • It helps us to convert prospects into customers

 

  • Maintains high engagement with new prospects and existing customers

 

  • Increases efficiency

 

  • Improves engagement of prospects

How does it work?

Here follow one easiest tutorial to get started with this:

Automate your email marketing in SendPulse:

 

  • Go to the Automation 360

 

  • Choose the event.

 

  • Create an automation flow for it.

 

Now monitor your conversions.

GetResponse: The best email marketing tool

 GetResponse is a marketing tool with a wide range of options such as marketing automation, a landing page editor, and also a template builder.

The GetResponse Plans:

 

EMAIL PRO MAX ENTERPRISE
Features
Autoresponders Yes Yes Yes Yes
Landing pages Unlimited landing pages, unlimited visitors. Unlimited landing pages, unlimited visitors. Unlimited landing pages, unlimited visitors. Unlimited landing pages, unlimited visitors.
Automation Workflows No No Yes Yes
Tags Yes Yes Yes Yes
Scoring No No Yes Yes
Abandoned cart No No Yes Yes
Web event tracking No No Yes Yes
Automation segmentation No No Yes Yes
A number of users. You can add 5 more for 20 dollars. 1 3 5 10
Advanced features
Webinars No 100 attendees 300 attendees 500 attendees
Auto funnel No Yes Yes Yes
Custom DKIM No No Yes Yes
Campaign consulting service (90 mins per month) No No No Yes
Salesforce integration No Yes Yes Yes
CRM No Yes Yes Yes
Account manager No No No Yes
Price based on list size (unlimited emails)
1,000 users $15 / month $49 / month $99 / month
2,500 users $25 / month $59 / month $119 / month
5,000 users $45 / month $79 / month $139 / month
10,000 users $65 / month $95 / month $165 / month
25,000 users $145 / month $165 / month $255 / month
50,000 users $250 / month $299 / month $370 / month
100,000 users $450 / month $499 / month $580 / month $1199 / month

About the author

Faruk Ahmed

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