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Facebook Marketing: a Complete Guide

Facebook Marketing: a Complete Guide
Written by Faruk Ahmed

What is Facebook Marketing?

Facebook Marketing refers to creating a page which is actively used by the users as a communication channel between them to maintain contact with and attract customers. Facebook actively provides for this and allows its users to create individual business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.

Also, Facebook offers its own form of advertising with Facebook ads, which appear on the side of the Facebook site. This particular marketing strategy included in the social media marketing platform.

How to Use Facebook for Marketing purpose

Here let me take you through 5 steps to start marketing on Facebook

1) Make the most of your business page

Your Facebook page is actually a great spot to develop your brand identity.
Facebook is where you can be yourself.
With that, you should consider what your audience would like to see. Share as many as videos, links, images, as long as it is connected to your business and that your target audience would enjoy watching it.

2) Facebook Advertising (ADS)

Installing Facebook advertisement into your Facebook marketing strategy is one possible technique for increasing the likes and driving website clicks.

3) Hosting some Facebook Contests

Running Facebook contests or promotions is another strategy that can increase brand awareness.

4) Facebook Promoted Post

Facebook Promoted Post lets Facebook page owners pay a flat rate in order to have their own individual Facebook posts reach a certain number of impressions.
Promoted Posts are easy to set up just one click button below the post will do the work

5) Facebook Sponsored Stories

Sponsored Stories seeks to capitalize on the mouth marketing concept. The goal of Sponsored Stories is to have a user to take the same action as their friends did. Advertisers can show friends Likes if they want to have more page likes.

7 powerful Facebook Marketing strategy

1. Use the Hybrid Facebook Advertising Strategy

Here we see the stages, note how mobile and desktop are immersed in the strategy. Customers typically start their customer journey on one device either mobile or desktop and end it using another, which means your ads should be specific to each stage of awareness.
For e.g. your mobile ads should highlight the problem people have or had and the solutions that are available. And by the time that people get to most aware, your desktop ads should focus on letting people know why your product is the best option available.

2. Create a very strong Pay per click strategy

The best Facebook advertising strategy always a person’s this idea and gets more people to click on ads. The more clicks you get on ads, the better your chances of funneling people to your site, and therefore the higher your revenue.

3. Run a Competitive Analysis on Facebook

Now once you have a good understanding of ads, now it’s time to know what your audience actually likes.
The resulting data you get from it will help you identify opportunities to meet specific customer needs.

4. Absorb Facebook Messenger ads

Since Facebook introduced Messenger, the platform has grown to in more powerful ways to interact with your costumers.
So here strategy is Instead of guiding customers to a Facebook page or website landing page, Messenger ads invite the customers to start a conversation with.

5. Find Right Frequency Balance

Nothing is worse than watching the same thing over and over again. Over time, the ad loses its effectiveness because customers get frustrated by it and avoid the brand.
Remember that the most effective ads don’t appear more than three times to the same customer.

6. Maximize Conversions by targeting your audience

Maximize your conversion of warm prospects by creating custom audiences based on their engagement.

7. Awareness Campaigns.

These are the campaigns targeted to the people who are most likely to engage themselves with your product or your brand. Facebook
awareness campaigns are designed to share your story with the audience. To get started, just include the product highlights like a new feature. Use your awareness campaign ads to increase engagement, sales, and profit.

Read more our article on -The Ultimate Guide To Social media marketing

Free Facebook advertising course

Use the following link to access all the Facebook or Instagram marketing courses for free of cost

10 Best Free Facebook Ads Courses:

1) Facebook Ads & Facebook Marketing Mastery Guide 2020 [Udemy course]

2) Facebook Ads for E-Commerce: The Complete Guide [Udemy course]

3) Free Facebook Course for Beginners (LinkedIn)

4) The Complete Facebook Ads Course from Beginner to Advanced [Udemy course]

5) Free Facebook Training (On Skillshare)

6) Instagram Marketing 2020: A Step-By-Step to 10,000 Followers [Udemy course]

7) Facebook Blueprint: Free Official Training (Facebook course)

8) Facebook Coaching: Master Class (by Jon Loomer)

9) Complete Facebook Sales Funnel Blueprint [Udemy course]

10) Complete Facebook Training (includes Instagram Marketing)

How to promote your business By Facebook Marketing

1. First, create a business page

2. Keep posting regularly.

3. Promote your page everywhere.

4. Try to engage your followers.

5. Leverage friends and fans.

6. Try Facebook ads.

Facebook Marketing for small businesses.

Here are some tips which will help you if you have a small business

1. Always Post with intent.

2. Try to blend in with the audience.

3. Don’t post anything without the content calendar.

4. Upgrade your profile page.

5. Establish a community page for your costumers.

6. Remember to create a Facebook group.

7. Be strategic about your group name. Because it does accept the traffic.

How to start your own Facebook ad agency?

Here are the six simple steps to get started with your own agency today:

1. Become Expert at running your own ads

If you’re creating an agency and you don’t know a thing about running ads then it’s of no use. Take a course if you need to and learn about ads, gain some experience with people in your network. Remember you can create results for people to bring them more leads and clients.

2. Be clear on your niche and add your price points

When you’re starting an ad agency, start with the real agencies which provide real services. Some examples are lawyers, gyms, etc. You see, these are the actual services that people are looking for. This makes your ads run a lot easier. On the other hand, working with clients that offer coaching services will be really the toughest market.

3. Start to get clients

So you’ve learned how to run effective ads, now you’ve tested your knowledge on a couple of clients and have decided on your price points and niche.
And now it is now time to start getting clients! If you didn’t offer your services for free in order to test your knowledge, then what are you waiting for? Do that now. One way to get test-clients quickly is to go into different Facebook groups and offer your expertise for free to a couple of people randomly.

4. Get good at selling

It’s important that you learn the skills that sell your services. Lotsa of digital agency owners are great at running ads but they’re not really very good at sales. Your business is dependent upon sales. In order to be in the business, you need to learn to make consistent sales.

5. Develop testimonials

One of the best ways I can suggest you is to get more clients and establish yourself as an expert It is to get a bunch of testimonials from present clients.
This will establish a lot of trust with potential clients and also builds social proof. Remember that Testimonials sell by themselves. 6. Scale Once you have a couple of clients, you can begin to duplicate your system. The clever idea right? And start to increase the number of clients you’re working with right now.

6 Facebook Advertising Tools you should check

1) Facebook Ads Manager

2) Qwaya

3) AdEspresso

4) Hootsuite ads

5) AdStage

6) Driftrock

Well, lastly just wanna say that Facebook is a big happy online stage. Facebook can interact with its consumers and customers, and know their behavior, and also can get quick feedback. As of business, Facebook is very successful. Because it not only grows but helps other businesses grow too through marketing. First, the phone and email business is expensive.

Secondly, it’s really incredibly useful that Facebook’s photo feature is added to a broader social network. Facebook can connect to other social networks too, so Facebook users can easily access to other social network websites from Facebook and that too without setting up more than one account. Though Facebook also has been through its shortages and risks in the past, such as privacy problems, and also leaking of our personal data for money, etc. All in all, Facebook as a successful business tool is the best one out there to scale your business and make you a hero from zero. So Good Luck…

About the author

Faruk Ahmed

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