Are you on the planning stage of launching your own website? Whether you’re about to start a blog or an online business, your marketing efforts should be focused at ranking your website on Google. And the first step to take you there is the Google Keyword Planner Tool.
Keyword research is the first stage of search engine optimization, a form of marketing that helps you rank on search engines. It involves looking for search terms that are used most commonly by your target audience. In the other stages of SEO, we use the most used keywords to rank our website.
See it this way – the game is all about being on the no. #1 spot when your target audience is making a Google search. You also always tend to click on the link you see first and probably don’t even feel the need to go on the second one. The same applies to your target audience too then, isn’t it?
What is the Google Keyword Planner Tool?
A keyword planner is a web application that helps you find data on search terms or keywords for your website. You need to type the basic term and the tool provides you with the following regarding that keyword and its related searches:
- Search volume per month
- Click through rate (CTR)
- Bidding prices – low and high (for search engine marketing)
- Cost per click (CPC)
The AdWords keyword planner by Google provides you with a range when it comes to search volume. It means that you’ll never know the exact figure but you’ll know if the overall search volume is high or low. In fact, there is no keyword planner out there that can give you an exact figure. Given that 70,000 Google searches take place every second, you cannot possibly provide an exact figure for a search volume.
Which App Has the Google Keyword Research Tool?
If you want access to the keyword planning tool, you need to have an account on Google AdWords. This is the web app where you perform all the necessary activities for SEO as well as SEM. In fact, primarily this app is meant for publishing your ads on the Google search engine.
So, there is one thing you need to keep in mind – if you’re not using the app to publish your ads, your account may get cancelled too. The keyword planner is something you use on the side as a perk, though you can still try using it even if your account gets cancelled.
Why Do You Need to Use a Keyword Planner Tool?
There are millions of websites available on the world wide web. Search engines access them according to the query entered by the user and present them in a certain order. This order is not random as search engines are aware of how the mentality of a user works.
So, if you want your website to reach out to users, you need to ensure that search engines find it appropriate against the query placed the user. This calls for search engine optimization, which is utilizing keywords (search terms input by target audience) to rank your website on the search engine results page.
Basically, Google’s rule is that it will look for the search term given by the user on your web page, your meta title and meta description. It also crawls through your content to decide if it is unique and appropriate for the user.
Now, coming to the use of the keyword planner tool:
- It helps you decide which keywords will be most appropriate for you.
- You’ll get the current bid prices for the keywords so that you can decide on your budget for Google Ads.
- Upon entering any one search term, you’ll get a thousand more related terms that you can use.
- You can set-up the geographic location and language to get your results accordingly.
- A great feature available here is that you can sort as well as filter your results on the basis of search volume, click through rate, competition and cost per click.
- Not only do you receive data that is currently applicable, but also some forecasts for the future.
How to Use Google AdWords Keyword Planner – Step-by-Step Process
Using Google’s keyword planning tool is very simple. You don’t need any lessons to learn how to use it. The interface is user-friendly and the basic collection of data can be done by anyone.
Here’s how you can start using the tool:
Step 1. Sign up for Google AdWords with the email you’re using for your own website.
Step 2. Enter details regarding your website and the industry in which you work.
Step 3. On the menu bar above, go to “Tools and Settings”.
Step 4. Go to “Planning” and click on “Keyword Planner”.
Step 5. Click on “Discover new keywords” and enter either a keyword on top.
Step 6. Setup the language and location before you hit the button.
Now this is just the beginning part of using the planner. Your main task begins after you receive the list of keywords and the related data.
How to Go About Google Keyword Search?
When you enter your keyword, the table you’ll get below will have columns in the exact order:
- Keyword (by relevance)
- Average Monthly Searches
- Ad Impression Share
- Top of Page Bid (Low Range)
- Top of Page Bid (High Range)
- Account Status
For SEO, the first 3 columns are usually enough that matter. The other columns will be important to you if you want to put up ads.
If you want more data, then you first need to start with your planning. Here’s how you should ideally go:
- First, set filters and sort your keywords according to relevance – it could be search volume, competition or anything else. The “Refine keywords” column on the right will help you set filters according to what you exactly want.
- Now, you start selecting the keywords you find appropriate by checking them on the left. This is nothing but shortlisting keywords you find appropriate and need more data for.
- Once you’ve checked the relevant keywords on the page, you click on “Add keywords” on top. This automatically creates a customized group of keywords in your account.
- Then, you go to “Ad groups” on the left column, where you’ll find more data for the keywords you had just shortlisted. It has a forecast of the number of clicks it is likely to receive, number of impressions it may receive, the total cost you may have to incur for it, the CTR, average CPC and the average position.
- You’ll find the download icon on the top right through which you can export this data in Excel (CSV format) or Google Sheets.
Other Supporting Apps by Google for Search Engine Optimization
Google has plenty of web applications that can support any website owner. Making money online is not an easy task – whether you own a blog or are a brand owner. There are millions of websites out there who will compete you for the no. #1 position.
Following are some other apps by Google that can help you with SEO:
Google Trends: An app where you can find out what kind of stuff are people searching for the most. It is ideal for someone who simply wants to start blogging.
Google Analytics: This is an app which helps you track your website traffic and position. You can study user behaviour towards your website in detail here.
Google Tag Manager: It is a tag management system that helps you automate tag updates, which is necessary for receiving data on Analytics.
Google Adsense: This is an app for bloggers only, for putting up ads on their website.
Irrespective of what kind of a website you own, you need an account with AdWords to use the Google Keyword Planner tool, if not put up ads on the search engine. At the same time, you cannot set up an account unless you have a website of your own.
I hope I could help you with your website planning. If you wish to know more about search engine optimization, you can check out our next article.