Is Pinterest a good marketing tool? Normally when you’re looking for some really good images or ideas, what do you do? Well, there are 175 billion ideas available on the Pinterest app, and 64% of users consider it to be a platform where they can discover new ideas or products.
By the end of 2019, Pinterest already had more than 322 million monthly active users. The number has been growing, so you can imagine how many people have been using it every day. Unlike other social media platforms, where people communicate with each other, Pinterest is solely used for discovering ideas, images, products, and services.
Now if you are planning to start a blog or already have one, then using Pinterest can be great for you. This is because people are more likely to look for the idea you would share on your blog on Pinterest.
Let’s see what you can possibly do here.
Is Pinterest a good marketing tool?
If you want to move towards a plan where you will not only be converting leads into sales but also spread the word of mouth for your personal bran, Pinterest is the right choice for you.
Due to various market leads in the game, it is often question – “is interest a good marketing tool”. Undoubtedly yes, Pinterest has a lot to deliver for its users when it comes to marketing.
To start with, you need to create your own marketing strategy. Once set, you can use the marketing tools of Pinterest to reach out to your target audience. You can use tools like Sprout Social or Tailwind to promote your Pinterest site on various social media platforms.
Your marketing strategy will have a lot of photo content and you need to have meaningful and vibrant picture for which you can use the design tools like Pablo & Canva to create various graphical design and impactful visuals.
Also, there are scopes of getting the footfall count and community awareness by using tools like Pingroupie & Pinfollow.
With so many varying tools available in Pinterest it can be a powerful marketing option provided you have a distinctive content distribution strategy along with meaningful content with proper keyword usage and SEO.
Various Images Popular on the Pinterest App
You could find anything from a-z on this app. In fact, originally this app was designed for the purpose of discovering ideas for graphics, decoration, DIY crafts, hairstyles, fashion, and many more.
In fact, when I learned about this app for the first time, there was something unique I noticed in its name. It has 2 hidden words which is the very purpose of this app – pin interest. It means that you can pin images that interest you!
The following images are very popularly searched on Pinterest:
- Drawing and sketches
- Wallpaper and backgrounds
- Health and fitness
How to Gain Popularity on Pinterest?
When you’re looking for some really good images, I bet Pinterest is your first choice. Now imagine how it would be if one of those images belonged to your blog! That means your board could be one of the most popularly viewed boards on the platform if you want.
So, how to go about this?
Before you put up anything out there, you need to look into the following:
Find the Most Popular Searches
Right now, when Halloween is quite near, the searches for the same will start increasing on Pinterest to get ideas on party décor and fancy costumes. You can swoop in here with something unique for this year. Basically, you choose to use Pinterest for your blog when you’re likely to get the maximum traffic.
Shortlist the Blogs You Want to Pin
You don’t have to use the platform for each and every blog post. Some images that can really work would be beauty, fashion, food, décor, infographics, and tutorials. Choose the blog and images that will really go with the current trend – whether it’s new or existing.
Make Sure You’ve Created the Pinterest Image
Stock images and images from other sites don’t work here. You need to either click the photograph on your own camera or create your own image using photo editing apps. This is mainly because people will look for something unique here – something that a borrowed image can’t give them.
Give a Description to Your Pin
If you have an idea about Instagram marketing, you probably know that hashtags are a way of adding search terms to your post. Your pin needs to have a description that contains the search terms, even if it is in the form of hashtags. Additionally, you need to drive viewers towards your blog here too.
Go the Other Way Round Too – Make People Pin Your Blog Post Directly
You’ll be getting viewers on your site and definitely not all of them will be coming from Pinterest. However, if the reader has an account on Pinterest, he or she might like pinning your post in their own saved pins. All you have to do is add the “Pin It” button at the backend of the blog post.
What are the Benefits of Using the Pinterest App for Your Blog?
When you make your blog post pinnable, you can start generating more traffic from Pinterest. By adding the button on just one image, you can gain 500-1000 images from that platform alone. Thus, the following are the benefits you’ll gain from Pinterest:
An Excellent SEO Tactic to Rank Your Blog
When you encourage people to save your blog image on their Pinterest board, it automatically gives you a backlink from a site like Pinterest. The more of these backlinks you get, the better it is for your ranking.
Increase in Traffic
Pinterest truly is a great means of optimizing your blog post. The amount of traffic you can generate through the platform is tremendous. This not only from the platform itself, but also from the better ranking that you’ll gain.
Excellent for Affiliate Marketing
If you have an Amazon affiliate blog and wish to make good money out of it, use Pinterest. The app won’t promote the product directly but will definitely bring the user to your blog. This is because viewers here are actually interested in the products they are looking for and aren’t just passing their time.
Find New Topics for Your Blog
Are you running out of topics for your blog? If you have the Pinterest app, then sign in and see what’s trending. The Pinterest login page itself does disclose popular searches to you. Going through that will help you discover what people are looking for right now, hence giving you an idea of what you should give them.
Did You Sign Up Yet?
Well, if you don’t even have an account on Pinterest yet, it’s time for you to sign up. They say that an image is worth a thousand words – it holds true when you refer to one you find in here. Not only does the image here represent an idea, it tells you what you need to do to get your blog going.
So, what are you waiting for? Download the Pinterest app on your phone and see what you’ve been missing out on.