SEO- Search Engine Optimization
What is SEO?
If we type a keyword on any search engine which is to be searched, we will find a good list of websites that have blog posts and articles related to the searched keyword. Now suppose anyone has a website related to lifestyle blogs and the site holder wants his site to be ranked among the top three searches on any search engine if someone searches for lifestyle blogs. then in this case he will need an SEO so that his website is ranked on the top search contents.
SEO is simply a boost up technique for your website so that any search engine will recognize your content and give your website a push to be on top. This push by the search engine will simply benefit the website owner as his site will attract most of the traffic if someone searches for that keyword.
In case you need an SEO for your website, there are basically two ways for doing that.
1. White Hat Technique
you pay someone who knows how to do SEO and he will do the need for you but this method is recognized expensive for the beginners.
2. Black Hat Technique
There are a number of sites that are affiliated to different search engines by which you can do the SEO for your website on your own and that too free of cost. Thus beginners master this art and are resting among the top-notch bloggers.
Here is the list-
Firstly I will mention the free ones-
(NOTE- webmaster tool is available for every search engine site which registered the website created and then the process of SEO proceeds further)
6- SERP Robot
8- Uber Suggest
Now is the list of paid ones-
1- Screaming Frog SEO Spider – $181/year
2- Ahrefs $99/month
3- SEM Rush – $99.95/month
4- Advanced Web Ranking – $49/month
As mentioned above it is a free SEO tool that generates new keyword ideas It is recently acquired by entrepreneur NEIL PATEL who is currently expanding its functioning mechanism.
The main feature of the app is the “KEYWORD IDEAS” which ranks it among the top. It finds the expanded version of the keyword you
typed in the search bar. It also provides suggestions related to the searched topic. These suggestions are great and also of great value. Simplifying my language I will say that this tool not only gives the user an overview of the typed keyword but puts a magnifying glass on the topics related, which gives the user the access to get the over flooding of blogs full of relevant information. Neil Patel tells you the backlinks and the domain score of the website.
That was all about uber suggest. For more details, you can check the description of the website. These are the few popular ones on this writeup. As there are many websites for doing SEO. Remember, do check the description and process before trying the apps.
Every search engine has a facility of search console during the SEO process. It is basically a tool that helps you to measure the traffic of the users on the search engine for the type of content whose website you have designed. It monitors the issues regarding the popularity of your website on the search engine, fixes them, and make your website shine among the top ones. Google has its own search console, yahoo has its own, etc.
This is basically a website check tool. For eg.If a web designer wants to check the detailing of the website or find out the flaws erupted by default during the making process. This helps the website to function better and get good responses from the users who search it.
For SEO checking, there are some tools designed by web designers.
Here is the list of some most popular and easy to handle tools-
Search engines are getting smarter day by day using the SEO technique. The keyword tools are of great help for the task. These tools give access to many related keywords that are related to the searched keyword. These tools help the users to identify what their audience is
looking for. To be specific, it is a tool that helps you to use the most appropriate keywords. By linking your site with these keywords they rank on top like ever before. Here are the keyword tools by which you can check out keywords for your website-
Keyword Research Tools
There is a plethora of tasks making up a website, (content analysis, designing, marketing strategy, etc). It is not easy to deal with every bit of task so the top-notch SEO guides will suggest you build a good keyword scope on your websites. Like others, this facility also has a free and a paid version of its access. Here is the list of some good keyword research tools that too free of cost so that when you will link your website to the search engine, it will provide useful content to the readers and bring traffic to your website-
3- Google Correlate IM for SMB
5- Keyword In
Yoast SEO is a technique used to boost up your website to the next level. It can be done via a free Yoast SEO tool as well as Yoast SEO Premium. Yoast SEO Premium has a redirect manager. If you are working in the case where you are struggling with your website pages and are not able to generate the code and URL, the redirect manager system of Yoast SEO Premium fix all these issues for the user without even asking for help of other redirecting managers. It functions in such a way that it magnifies our searched keyword and as like the keyword tools, leads us to the world of synonymous keywords. By this function, we are affiliated with the most relevant keywords of the topic.
It also segregates the huge content of the website by generating the internal link for every sub-topic on the website. Thus there is no need for you to mug up each and every word of your content on your website. You can buy Yoast SEO Premium for $89 excluding VAT/year. In this you will get access to the Yoast SEO Premium, its amazing functionality tools, support, and updates.
Google SEO tools and webmaster tools
Although I have just suggested Google SEO tools above in the context. But because of the utility and fame of Google, I have been prone to add it as a separate topic. Google webmaster is a free access tool that helps a website designer to rank his website on the world’s best search engine.
1- Firstly it registers your website on Google.
2- It helps to verify the important content pages of your website
that can be accessed by Google.
3- It also helps in editing the content of the website viz. adding or
deleting the pages you don’t want readers to read.
4- It allows the user to debug the spams present for the smooth functioning of the website. Functioning is a quite long process of this tool. After registering it will have following steps to deal with
*Uploading an HTML file
*Adding an HTML tag
*Select the domain provider
*Use Google analytics
*Use Google tag manager
You can study the procedure and make your website ready to be among the top searches of the user.
If your website is not analyzed by the reader’s traffic, then it means that there is an urgent need for the site’s analysis. This tool helps you to analyze your website with another website in terms of speed, competition, SEO, readers traffic, etc SEO analysis, and audit takes place in many forms-
1. On-page SEO audits
2. Website search engine ranking analysis
3. Backlink analysis
* Helps you check the most common technical issues of your website and debug them.
*Basically ranks your website for that particular keyword on the search engine and show you the rank of your website among the
*Analyse backlinks and help you to maintain a record that which content is linked with which backlink.
1- Google page Speed Insights
Website analysis not only tells us the errors in terms of speed, content, etc but also helps you to diagnose all of them.
CATEGORIES OF SITE ANALYZER
*Competitive analysis tools- SEM Rush and Similar Web
*Traffic Analysis Google analytics MATOMO Open web analysis
*Rank analysis-Alexa rank checker
ALEXA RANK CHECKER
1- It analyzes the website in terms of popularity of the similar related websites on the search engine
2- It is a global ranking system that uses web traffic data and lists popular websites.
3- It gives the comparison to the user whose website is competing with the other websites. Lower the number of comparisons, the popular is the website. So the tool is useful in benchmarking.
WAYS in which the marketers use Alexa–
1- It brings the website to the competitor mode. Here your website is compared to the similar content webs and then it is ranked. Later
you can use an SEO tool to boost up your rank.
2- Then it compares the traffic mode of the website.
3- It also filters the claims made by the web vendors for your websites.
4-It evaluates the average traffic on to your website and gives ranking before you engage in a contract with a WEB vendor.
5- It actually conveys the original price of your website.
If you are in search of a ranking tool than nothing is better in the web market than Alexa Ranker Do boost up the rank of your
website but make sure that you have gone through the total guide of the tool.
This is the whole content guide of the SEO technique. Hope this will clear your concept. Hurrey…..