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The Ultimate Guide To Social Media Marketing

social media Marketing
Written by Faruk Ahmed

If you are on the internet then you might have used Facebook, Instagram, or twitter right? But have you ever earned any money from it? If yes then read this article to know more about how to leverage your income by 10 times through social media marketing and if you didn’t then no worries we will take you through all the steps to make you earn some pretty good income every month. Social media marketing is a simple form of internet marketing that includes content like video text or image to create the branding or sharing of your portfolio on social media like Facebook Instagram Pinterest. Social media marketing is the use of social media platforms and websites that promote companies’ products or brands or services. Social media platforms have built-in some analytical tools for digital marketers or researcher that tracks their data, progress, the success of ad campaigns.

What is Social Media Marketing?

Social media marketing is using social media platforms in order to connect with your audience or costumers to build your brand, increase sales, and drive traffic to your website.
This involves publishing some great attractive content on your social media profiles, and also listening to and engaging your followers, analyzing your results, and running ads.
Currently, the major social media platforms are Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn, and also Snapchat.
There is also a range of social media management tools that you can use that will help your business get the most out of the profit from social media platforms.

How Social media marketing helps to build-up your marketing goals:

  • Bringing more genuine website traffics
  • Building call of action from the audience views
  • Raising your company’s brand
  • Improving communication and interaction with domestic and foreign clients
  • giving you the fastest way to earn.
  • The most valuable path for running your business along with your other strategies.

                                                                           Learn more about Buffer

How social media marketing started?

After the internet boom, it all started with publishing content. Businesses started sharing their content on social media to generate more traffic to convert them into costumers and, hopefully, sales. And thus it became far more than just sharing content.

Five core values of Social Media Marketing

1) Create a Strategy

2) Plan and publish

3) Listening to costumers and keep them engaged

4) Analysis

5) Advertising

10 Advantages of Social Media Marketing

1) Increased Brand recognition

2) More Traffic = more money

3) Improved Search Engine Ranking.

4) High Conversion Rates.

5) Customer Satisfaction.

6) Brand Loyalty is very much improved.

7) More Brand Authority.

8) It’s Cost-Effective

9) It helps to connect with the audience.

10) Direct referral traffic to the site.

Free Social media Marketing Courses

1. Introduction to Social Media Strategy

Course Offered by Skillshare

Created by: Buffer

Topics include:

• Getting started with social media

• Creating the best content

• Curating the content

• Using the marketing tools

• Paid advertisement strategy

2.Introduction to Social Media Advertising

Course Offered by Skillshare

Created by: Buffer

Topics include:

• Demystifying key terms and vocabulary

• Setting up the campaign goals

• Targeting your audience

• Developing copy and visuals

• optimizing campaigns in a long-term success

Skill level: Beginner-Intermediate

3. What Is Social?

Course Offered by Coursera

Created by: Northwestern University

Topics include:

• Social trending

• Defining the target audiences

• Data analysis

Skill level: Beginner

4. Social Media Monitoring

Course Offered by Coursera

Created by: Eric Schwartzman

Topics include:

• Keyword filtering

• Google related searching

• Using Google Alerts

• Identifying the influencers

• Monitoring strategies for Facebook, Instagram, and more

Skill level: All Levels

5. The Business of Social

Course Offered by Coursera

Created by: Northwestern University

Topics include:

• Discovering where social media actually fits-in

• tying your social media to real business

• Managing a successful social media program

Skill level: Beginner to Intermediate

6. Social Media Ethics

Course Offered by: Coursera

Created by: Eric Schwartzman

Topics include:

• using good judgment skills when using social media for work

• What constitutes ethical behavior on all over social media

• Demonstrating how to consider others on social media

Skill level: Beginner

7. Advanced Social Media Marketing for Picking up the Clients

Course Offered by: Udemy

Created by: Brian Yang

Topics include:

• Common social media myths

• Social media mistakes

• art of using the Facebook Groups

• how to attract YouTube subscribers and creating engaging videos

• Creating quality content for social media

Skill level: Intermediate

8. Facebook Blueprint

Course Offered by: Facebook

Created by: Blueprint eLearning

Topics include:

• Facebook Terminology

• Best Practices for Facebook Posting

• How to Optimize Facebook Advertising

• How to Create a quality Facebook Page and experience

Skill level: Beginner to Advanced

8. Social Media Quickstarter

Offered by: Constant Contact

Created by: Constant Contact

• Facebook

• Twitter

• Pinterest

• Instagram

• Snapchat

• More stuffs available

Skill level: Beginner

9. Email Marketing for E-Commerce

Course Offered by: Skillshare

Created by: Mailchimp

• Automating Email marketing

• Optimizing Email marketing

• Personalizing Email marketing

Skill level: Intermediate to Advanced

10. Marketing in a Digital World

Offered by: Coursera

Created by: University of Illinois

• How smartphones and 3D devices are changing the marketing sphere

• How power is shifting from companies to consumers

• Offering product ideas

Skill level: Beginner

How to start a social media marketing Agency

So you want to start your own social media marketing agency?

Well, honestly starting any small business takes tons of effort and also your time! You must know that already, and over that starting, a social media marketing agency can be really tricky. However, with some right tips, you can get it running smoothly.
So let’s dive into the steps to start your own Marketing agency

• First Identify your Niche

• Establish Yourself on the Social Media

• Create a strong Business Plan

• Determine what Your Pricing Models are

• Acquire more and more Clients

• Hire People

• Monitor Your Progress more frequently

Top social media marketing agencies

1) LYFE marketing

2) Dear Web Solutions

3) SociallyIn

4) Thrive internet marketing Agency

5) Sculpt Agency

6) Volume Nine Agency

7) Viral Nation Agency

8) Firebelly Marketing Agency

9) Socialists Agency

10) Ernst Media companies

11) Rainfactory Agency

12) Global Social media Marketing Agency

13) KlientBoost Agency

14) MediaBoostr Agency

15) Adventure Media group

16) Metric theory Agency

8 social media marketing tools that everyone should use

1. Buffer

It has a very clean interface and simple analytics features. It is the best scheduling tool for social media. You can share content across multiple accounts and networks, and all that from only one panel…how cool!
It also has a Chrome extension that helps you to share on Facebook, Twitter, Pinterest, and even LinkedIn simultaneously. Buffer has some awesome social media guides, which is a great place to start if you’re new to the social media marketing business.

2. Social Clout

It’s so soothing to share content and get more likes, isn’t it? In fact, it can be very addicting. But to understand which posts get the most engagement on social media, we need to look old vanity metrics and focus on those which matter.

3. Feedly

Want to put your content creation on autopilot? Then you’re choosing the right platform. Feedly is a great way to know what influencers talk about, to join the conversation, and also to stay up to date with the latest trends. Staying up to date with the latest current events helps your own content strategy and social media posting schedule.

4. Canva

This is specially designed for non-graphic designers. It’s true that when it comes to choosing and editing photos for blogs this is the tool I choose. Canva is the best tool for creating awesome images for social media posts. Using Canva’s multiple templates, fonts, and colors and your work is only to upload pics and drag It wherever you want. Also, its Is open-source, but don’t underestimate its value even for a second. Despite its affordability, huge traffic gaining sites like Buzzfeed use Canva to create images for their posts which makes then get half a million visitors every month.

5. Socedo

Whether you’re an entrepreneur or a social media manager, there’s never enough time for you in the day to manage all the campaigns while still, you’re looking for customers. Socedo is a B2B demand generation tool. It automates the lead generation and finds targeted leads through different social media channels. That way, you can focus on increasing your ROI.

6. Audience

The audience is a social intelligence tool that will allow you to discover a new targeted audience .Importantly, it helps you to understand your audience very well.
Audience tracks and reports to help you optimize audience engagement in the site. Think of it as an awesome tool to build deep connections with your customer.

7. Tweepi

Tweepi is a Twitter tool that will help you get more followers each day.
Firstly, it finds targetted users interested in your topic. Then you can engage those users by, adding them to a list, or following them.

8. ZeroFOX

ZeroFOX is a security tool. It works with all the popular social media.
It also works on Google Play and Apple’s App Store. It identifies and protects your brand against all those hackers who’re looking to take control of social media accounts or do some mischievous things. And lastly, I would say that it’s never to late to start your own business and in this internet world you can achieve success very soon So what are you waiting for? Start now. Go and pursue your dream of becoming a social media advertising expert.

About the author

Faruk Ahmed

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